Pitmaster Hery Acosta loves cigarette smoking meats. A lot so, he serves 50-60 individuals his well-known BBQ every Sunday– and it's all done on a first-come, first-serve basis from his moms and dad's backyard.
During the weekdays, Acosta works as a school custodian. Rather of unwinding on his weekends off, he's pulling all-nighters preparing to share his labor of love with his neighborhood.
We trailed Acosta, owner of "Tio Rozay's barbeque," for a weekend in North Bergen, NJ, to see why crowds are flocking to get a taste of his pulled pork, ribs, sausage, chicken wings, and tasty sides.
His consumers vary, from consistent, weekly customers to new faces that were told to go there by buddies or friends-of-friends– Acosta does not promote.
Baffled first-time clients used to circle Acosta's moms and dads' block a few times to examine if they 'd somehow passed a dining establishment after the address they put into their GPS brought them to a suburb. Now, his dad remains front to flag new customers and inform them they've concerned the ideal place.
Enjoy as Acosta preparation, speak about his story, and describe how he got his love for BBQ.
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Totally awesome! Would love some of that backyard BBQ! Respect! 🤘
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I respect the hustle and dedication. I love the pride he has about his craft. Jersey always up.
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This is why it needs to be resources for this brother to follow his passion without going into debt!
Start up a gofundme for him and post the link to this video.
Money always has strings attached to it sadly. That’s just the way things work and thats how they have worked since the invention of currency.
I did this 5 years ago. Built a clientele and saved. And bought my food truck with the money I saved. Things are given they are earned. If he does it right he will be there. Smoke on
@Kutz Q BBQ I feel you! Financial resources is one type of resource, but the FREE exposure this brother has received from VICE, can’t compare to what it would cost for a marketing campaign on a start up. VICE has helped small startups for years now! Kudos to them!
That sampler platter looks next level, no skimping on quantity or flavor 10/10
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Amazing BBQ and great experience. The brisket is one of the best I’ve ever had. The ribs are so tender and juicy. A new innovative flavor in Smoke BBQ.
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I always have respect and love for anybody who dedicates themselves to damn good barbecue
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Mad respect not just for him being a pitmaster, but also a school custodian. I always salute our cleanliness troops. This guy feeds his neighbourhood and makes sure the kids are safe!
Yes indeed 👍🏾👍🏾
I’m happy for this brother , he about to blow up with this type of exposure. God Bless.
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Get my man a storefront immediately! All love and respect my dude..
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Major respect to his work ethic, you can tell he’s passionate about this.
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I have mad respect and love for this grind and hustle where people are just making it work like this dude. Simple is always better, and why worry about all the overhead and expensive additions when you can do what you love with the people you love?
If he ever sees this: Keep going man. We need more people and small businesses like you.
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Ain’t nothing to be ashamed of about being a custodian sir. I commend you for what you do for the community.
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That’s what I call self made.!! And family support. Love to see it 🔥🔥🔥
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Dude seems like he deserves all the success in the world. Im with you brother, keep on grinding! Food looks killer!
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Thank you Vice for featuring small business owners like Henry Acosta! While its nice to see features about Michelin Star restaurants and James Beard awarded chefs, who own multi-million dollar establishments, the sheer grit and determination of people like Mr. Acosta, who come from modest means, are the most inspiring stories. The fact that this man can do so much with so little, is a testament to the prodigious creativity of the human mind.
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I live like two blocks away from this guy. Had no idea he had a feast like this. Very impressive, so gonna go to his barbecues !!
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Incredible! I love when people do this kind of stuff. You don’t need a restaurant you just need some dope food in your neighborhood
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Amazing. I’ve been working in Hudson county for over 16 years now and I never knew this place existed. Granted I’m not normally around the area on a Sunday but now I might have to make it a point to be. I also have a passion for cooking and BBQ and would love to open my own place or truck one day. Good for you for making your dream a reality. The life you live is an inspiration for everyone who shares the same dream.
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Man this brought a tear he reminds me so much of my best friends dad. He was as cool and had a similar mood to him. He also did catering but tacos and Mexican dishes but man I miss him and all the parties I got to go because he let me help him from time to time. I won’t forget the lessons he taught me but more importantly he will always be remembered and thanks for reminding me so much of him
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Man what a story. This guy is incredible. I live up the street and I never knew this existed. What an inspiration I hope he gets his own food truck soon