John Amato, Jr. has taken over an old-school Jersey deli from his papa and uncles. John is the owner of Fiore's Home of Quality in Hoboken, an institution that's been around because 1903. Fiore's is known for its homemade mozzarella, as well as its Italian deli sandwiches including meats like mortadella, gabagool, and prosciutto. Remaining true to his family's initial dishes, John's approach is to keep things seeming like they carried out in the 50s: very same recipes, very same friendliness, and very same vibes.
00:00 Introduction
03:10 Around the Shop
03:45 Homemade Mozzarella
06:04 Company History
07:27 Consumers
08:17 Today's Special
09:20 Working with Household
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Im 2 blocks away and it’s roast beef and mutz today so best wishes to all
Im living half the world away and Ive been dreaming for almost a decade now to get my family to hoboken on vacations and casually get a Fiore´s sandwich and eat in a park. So.. thanks, enjoy it
@nuki82where you stay 🤙
This guy is like Italian Clark Kent, took me half the video to realize it was the same dude in the shop but without his glasses 😂
Anyone who calls Capocollo ”Gabagool” is not Italian lol. They’re all Americans. Do they even speak Italian?
@Ogilla Nobody cares lol
@Ogilla thats how they say it in sicily. also, the cultural and ethnic diversity of america makes it occasionally necessary to refer to certain groups by country of origin, even if the culture has diverged significantly. also he fucking SANG IN ITALIAN IN THE VIDEO. maybe look up the history of italian american migration and italian dialects before you go running your mouth on the internet about things you dont understand.
@Ogillahi! i’m actually the owners niece! we are sicilian, we speak italian but we are italian-americans and that is how we say it in jersey!!! it costs nothing to be kind🤍
@232mumboy I can sing a song in Innu, doesn’t mean I speak the language.
Regarding your statement about Sicilians : they don’t pronounce it ”Gabagool”, the pronunciation just got perverted overtime as southern Italians immigrants settled in New Jersey and the following generations developped their slang.
Gabbagool? Ovah heeeerrree
Don’t eat gabagool grandma. Its nothing but fat and nitrates.
The most appropriate reaction to gabbagool
Oh my goodness…. I used to work for Lourdes who is a descendent of the founder and opened a mozarella making operation in Boston (Fiore di Nonno, since closed) using the exact same techniques outlined in the video. I hadn’t seen her in a decade, and I LITERALLY caught up with her yesterday. This makes me so happy to see!
The lighting of the Mozzarella Making segment was incredible.
Props to the videography.
Reheating, not making. I believe they call it moozzarel’.
Came to write the same.. pure art.. soundtrack could be better though..
For anyone that has seen the Teamsters Sandwich episode of 30 Rock, this is apparently the place it is based on.
Absolutely 🤔🗽🗽
Yeah we’ve all seen the episode of BwB that said that
Fire😂😂😂
I’ve been and can confirm it’s good. You gotta go in on specific days to get the roast beef sandwich with the au jus/french dip.
Absolutely live for places like this. These videos are so excellent.
This old school American deli shops are truly wonder and one of a kind
In the 60s these places were abundant in East Flatbush, Brooklyn, where I grew up. Now they are hard to find.
“making mozarella is a simple process” said no one ever.
..except this guy!
He’s only remelting and forming shapes from cheese already made so it would be “easy” to him
Lived in Hoboken for almost 7 years and Fiore’s is truly one of the last true old soul corner shops in a ever growing young city.
Must say, it’s almost criminal the twice a week special Roast Beef and mutz wasn’t mentioned once during this video because that sandwich alone deserves national recognition. It’s true perfection!
I usually drive an hour to get it it’s so good!
I lived literally a half block away on Adams for several years. It was a joy to take out of towners there. Totally agree about the roast beef and muzz and the gravy. I learned really quick that you had to get there early on those days!
Thanks for the tip, I would have never paired Roast Beef with Mutz, but I’m gonna try it because of you.
@jeffb5785get the gravy on the side unless you’re eating it immediately…
Our entire NJ crew started hitting Fiores twice a week in 2000. We would show up with a caravan of cars and double park anywhere we could fit. You get in line. Grab your bread and wait to get your fresh mozz and beef with extra gravy. We were like savages. Those are some of the most memorable times. No social media, barely internet or email, flip phones, The Jersey Shore & The Sound Factory. You can’t get more Jersey than that! God Bless NYC!
To the camera crew / editors : I wish this video had more color so we can actually see the true colors of the fresh foods being presented
They didn’t even color it thats the issue
“raw” journalism lmao
I can help re-edit if interested @munchies
I know, they have this grey filter to seemingly make it more vintage looking but does not do the food justice at all
Because it’s “ciNeMaTIc”
As someone coming from an Italian family in NY who’s owned deli’s, pizzarias, and Restaurants, stories/vids like these are cool and all but the reality is it’s a major stressful grind and incredibly hard way to make a living. Makes family life super tough and you basically have no life away from the biz. I respect anyone who can do it as long as this guy has and I also feel sad that people like him have to do it the way he’s done it to get by. Hopefully he gets to retire and at least enjoy life for a few years at the end after all his hard work because lots of them don’t make it to that point.
It’s a hard job for sure. Yet i will support a shop like this before a chain any day. But i gotta know the spots!
An Asian woman talking in Italian American Jersey accent was so trippy for me as a guy from Slovenia.
As a guy from Jamaica
Why the editor is too afraid of colour?? It’s like watching log footage
Ego
Came here to say this
i feel like its fitting
I spent some time in Hoboken in 1991-92, and had forgotten about this place. Honest to God, as soon as I saw the images of those sandwiches, the taste and texture of that mozzarella came back to me. Amazing.
You know you’re in New Jersey when you hear the word “mooz- ah- dell”
Old school… True OG
I was a cop back in the early 60’s, every three weeks working the day shift and on one of those days, I’d look forward to having a sandwich for lunch from Fiore’s. I moved away some 50 years ago, but to this day I still remember and remark about the best sandwiches I’ve ever had were from the store. Almost all had that mozzarella on. They used to have homemade sausage like none other, too.