Opening Jamie’s Italian 2.0 | EP 2 | Challenge

Official fonts felt too corporate. The service? Restoring the individual touch inspired by Jamie's mum ✍.

Check out how the brand-new Jamie's Italian menus were born from a personal difficulty with dyslexia and a desire to be real. It's not about being ideal. It has to do with being human.

Enjoy Episode 1 ▶.

#jamiesitalian #secondhelpings #fullepisode.

Opening Jamie's Italian 2.0 | EP 2 | Challenge

Activate Your Brain Song Now — And Give Your Mind The Care It Deserves

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About the Author: Yvette Cook

23 Comments

  1. Despite all your popularity, you still value being down to Earth and like the next door neighbor. The handwritten menu cards fit perfectly. 👍

    1. wdym? lol mr chili jam guy destroyed so many Asian food and still can’t cook rice properly even he’s a chef? lol

  2. Really ❤brilliant that you pressed right through and you successfully have hand-written menus. So authentic. It’s your superpower to be resilient and drive through to your goals! You’re an inspiration, dear Jamie!

  3. Big fan. True advice hand written menu no. anti pasti nonsense no. Get inside the mind of the customer yes. The end

  4. Can’t wait to see photos of the dishes.? Congrat Sir Jaime you did well. It was nice to see Jules in the short pre video.
    I just watched the video when Mary Barry turned 90 you were in her video and I’m so glad that you’ve got to meet her and even though there’s quite an age difference, she is pretty good and an inspiration as well as you. It’s always fun to meet an icon in your career.And to share things.
    Good Wishes be upon you. Vikki in NY

  5. Probably the most humble wealthy person on the planet (and he’s earned every penny in my opinion); certainly the most humble celebrity chef. Cool guy.

    1. exactly on point, great guy, i follow Jamie since 25 years, unforgettable his win against McDonalds in court where he proofes that their food is no food, it’s poison 😍

  6. Lovely to see wishing you all the very best.. our daughter Claudia worked at your Cardiff restaurant, they were the most wonderful times for her and she learnt so much, thank you ❤Kate

  7. You are the most inspiring og down to earth chef ever! I have followed you and loved it all from your first beginning 😊As a solo mom to a 4year old i love all your easy piecey dishes😂😂Keep up the good work👍🥳

  8. Had my 30th birthday at your restaurant in Liverpool … turning 40 in December, maybe I’ll visit you again but this time in London.

  9. Your insightful and self aware talents are shining here jamie, hope to visit when im in London!

  10. Keep up the good work Jamie, always been an inspiration to many. You will never know the positive impact you have had on so many people lives.
    Keep on putting yourself out there.

  11. BLOODY BRILLIANT xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

  12. Действительно круто!
    Вдохновляет и пробуждает к действию.
    Спасибо, Джейми Оливер!
    По Вашим рецептам учился готовить в юности.

  13. Looking forward to watching this in its entirety, once I get home. 👍🏼

  14. Loved all your work and inspiration and recipes Jamie and have shared with the family from the beginning ! – thank you 🙂

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